The ability to monitor website traffic is vital in understanding how your site is doing. This kind of web analytics allows you to know who is on your site, but also which channels are driving the highest traffic as well as how engagement and traffic indicators change over time also allows you to determine how your site is performing against your top competitors.
In this article, we’ll explain the steps to determine the traffic on a website using HubSpot’s traffic analytics tool. Then, we’ll discuss our top 10 options available to examine website traffic, and what their most ideal uses are.
How to Monitor Traffic to Your Website
The process for the process of checking traffic on a website is contingent upon the tool you’re using However, the procedures are the same. In this demonstration, we’ll go through the process of checking the traffic on your website using HubSpot’s traffic analytics tool, which is included through Content Hub.
1. In your HubSpot account, click the Reports Analytics Tools.
2. Click Traffic Analytics.
3. To filter the data by time period and frequency, you can use the date range and frequency dropdown menus. These filters work across every tab of the tool for traffic analysis.
4. Click on the Sources tabs, Topic Clusters Pages, Topic Clusters, UTM Parameters, Device Types, and Countries and Browsers tabs in order to see different kinds of data from traffic analytics.
5. In each tab you’ll be able to drill into various metrics, including bounce rate, sessions, and more.
Once we have a better understanding of the process of checking web traffic through HubSpot Let’s look at the most effective tools for tracking traffic below.
The Best Resources for Monitoring Website Traffic
1. Content Centre
Best for: Chart visualization
With HubSpot’s Traffic Analytics tool, you can analyze traffic by topic clusters and device type, source as well as by country. You can also alter your report’s dates, as well as frequency or save and export the report and filter the data according to particular analytics views such as country or subdomain.
The unique thing about this tool is that it permits you to change the chart’s visualization style. Let’s say you’re taking a look at the page view. You can select an area chart, a column chart, a line chart, or a mixture of an area chart and a line chart to show the information.
2. Analytics via Google
Ideal in: Real-time analytics
The majority of analytics tools let you check your site’s overall traffic or the traffic you receive within a specific time. However, Google Analytics is unique in that it does not just analyze user activity in terms of hours and days but is able to track the number of visitors on your site at present and what pages they’re visiting. It will also show their locations in the world along with the keywords and websites that referred them to, as well as the number of conversions occurring.
This reporting in real-time allows you to track the immediate impact that new promotions and modifications to your website have on visitors. You can determine whether, for instance, updates or new content are being read as well as if a campaign has been driving users to your website or app, or if a blog, tweet, or any other social media content is impacting traffic.
3. The SEMRush
Ideal in: Competitor traffic metrics
SEMRush is a comprehensive toolkit for increasing visibility and gaining insights into SEO, PPC, keyword research, and competitive research as well as other functions. It is a leader in competitive research, in particular.
You can look at up to 100 websites using a custom list simultaneously Check their traffic statistics and contrast them with yours and other competitors side-by-side. You can check out the top competitors’ pages, which regions their most significant traffic is coming from, and what sites refer them to more traffic. It also provides insights into the audience of your competitors and what they do, including which websites they browse when traveling between the websites of competitors and how much their audiences overlap with other competitors.
4. Comparableweb
Best for: Total traffic estimate
While some tools can only provide estimates of natural traffic (ie. traffic coming from websites), SimilarWeb estimates total traffic. This lets you know the various sources that visitors arrive before they land on your website. The possible channels include forums, search engines as well as social media sites and many other sources.
It is not just about comparing the amount of traffic that each channel brings to your website — you can also evaluate the average duration of visits as well as bounce rate and other metrics for each channel.
5. Ohrefs
Ideal to: estimates of traffic from organic sources
Ahrefs is among the most effective SEO tools. It gives estimated monthly visits to Google around the world, estimates of the number of keywords that are in the top 100 for which the site ranks on Google, and estimates of the value of traffic (the equivalent value of the monthly organic traffic generated by the site if purchased via PPC). Ahrefs estimates are based on rank data from a database that contains 12 billion terms, making it the biggest of similar tools on the market.
It is recommended to use Ahrefs together with a comprehensive traffic estimation tool such as HubSpot as well as Similarweb. If you observe that organic search drives the majority of traffic to your website and you want to know why, use Ahrefs to look deeper and find out the changes in organic search traffic over time. which pages are bringing you the highest amount of organic traffic on your website and much more.
6. Overload of Brands
is an ideal option for: An all-in-one SEO program
Brand Overflow was created with two goals in mind to allow SMB marketers and entrepreneurs to make informed choices without overloading them with technicalities and vanity metrics. It also aims to equip SEO experts with a strong yet cost-effective toolkit.
Similar to Ahrefs, it is equipped with a myriad of SEO tools, such as a keyword searcher, backlink monitor rank tracker, and traffic checker, however at a cheaper price.
7. Website Checker
Ideal to: A historical overview of traffic
With Site checker it is possible to estimate the amount of traffic to your website, unique visitors bounce rate, and other engagement metrics across different channels and during various historical periods. You can also view your top keywords, both organic and paid in addition to social and referral traffic, and your top competitors.
The most important thing to keep in mind in making use of Sitechecker is that the tool doesn’t track the number of visits and other metrics in real-time thus estimates might be different from those of other applications such as Google Analytics.
8. IQ of the Website
is an ideal option for: Year-over-year tracking
Through Website IQ you’ll find traffic statistics over the last decade as well as growth charts showing your growth year-over-year, month-over-month, and day-to-day. You can also use the slider in the lower part of the charts in order to focus on a specific time. This will allow you to quickly observe trends in growth and set realistic goals for traffic.
9. The Fathom
The best choice for: Bypassing ad-blockers
The majority of traffic analytics tools only provide estimates of traffic by calculating the number of visits made by users who do not make use of browser plugins to block scripts. Since around 43 percent of users on the internet use ad blockers, it means the majority of software can only provide information for around half of your site’s visitors. Fathom, however, was the first to develop an approach for bypassing ad blockers, allowing you to access all the data you collect about your traffic while guaranteeing the privacy of your visitors.
This means that the information Fathom displays about the number of visits, views, average time spent on the site, bounce rate, event completions, and many other metrics are incredibly precise.
10. The Quantcast
Most suitable For: Direct measurement
With Quantcast you can analyze all your data by device (web and mobile) as well as by country, time frame, and many more. Contrary to most software for tracking traffic, which depends on sampling or panel-based data collection, Quantcast uses direct measurement. The method tracks every pageview and the number of cookies that visit your site in real-time which means it’s more reliable than sampling and panel data.
Analyzing the Traffic to Your and Other Websites
There are numerous traffic analytics tools that you could employ to monitor your site’s traffic as well as that of your competition. Each one of them is unique in its goal and set of capabilities, you can utilize many to get the most precise and complete view of the performance of your site in terms of engagement and traffic metrics, such as average time spent on the site and bounce rate.